Blog - Guerilla Marketing is Getting More StrategicWhen planning a Street Team program there are several details to consider.  When developing the progrm you need to keep the end result in mind to ensure you have all of the assets in place to activate a successful street team program.  Below are a few questions to help get the planning process started:

  1. What is the objective of the program?
  2. What is the consumer engagement?
  3. Where will you engage your target consumer?
  4. What is the role of the Brand Ambassador?
  5.  What type of Brand Ambassadors will best represent your brand?
  6. What are the dates and times of the promotion?
  7. How many Brand Ambassadors do you need?
  8. What type of training will Brand Ambassadors receive?
  9. Who will manage the training program?
  10. Where will the training take place?  Is this face-to-face training, email, phone, etc.?
  11. What are the key marketing points to convey to consumers?
  12. How long does the engagement need to be with consumers?
  13. How will you ensure consumers spread the message through word of mouth marketing and social media?
  14. What do we want the consumers to think, feel, know and do after our interaction?
  15. Where will the promotion be activated?
  16. Will you secure permits or will this be a guerilla marketing program?
  17. What is the Brand Ambassador uniform?
  18. Will the Brand Ambassadors distribute premiums or collateral?
  19. Will the Brand Ambassadors sample or coupon?
  20. Will you partner with retail?

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