part2Finally! The long-awaited follow-up to 10 Ways Social Media Drives Event Success Part 1!

  1. Drive Consumers to Social Media with Great Giveaways
    Everyone loves free! So why not give your followers something to remember you by? Incorporate a free photo for attending the event, or giveaways after you reach specified milestones on your social media accounts. Driving consumers to your social media will organically remind consumers of your memorable event!
    Bonus Points: Incorporate your hashtag on the giveaway, and ask consumers to take a picture with their item(s) for your social media accounts.
  2. Create a Highlight Reel
    Similar to a hype video, show consumers what all of the buzz is about. Incorporate photos and footage from the previous year, or create a promo video for consumers to view and share.
    Remember, a picture is worth a thousand words!
  3. Add your Event in your Email Signature
    If you think your event is a big deal, then others will too! Ensure that anyone and everyone knows why your next event will be one for the books!
  4. Host a Social Media Contest
    Depending on the nature of your event, consider hosting a contest for best photo, or most creative caption. Maybe the best entry wins an all expense paid trip to your event, or simply a fun post about them on your social media page. This is a great way to incorporate your hashtag, or photos from the event!
  5. Have Fun
    If you have a fun, exciting event, your target audience is sure to enjoy it too! When your consumers are happy, everyone wins!

Every event is different. Find what works best for you, and make it happen. Social media is one of the greatest tools that is often not practiced to its fullest extent in the business world.