Will an experiential marketing agency benefit a B2C brand?
Probably the vast majority of the business in our industry is B2C.
But B2B is growing quickly. But just focusing on B2C you know there’s so many B2C brands out there that really need to be experienced by consumers.
Our industry is great for a business to consumer type program. Getting the brand out in the hands, or the mouths, or the minds, of consumers is obviously really beneficial today with all the clutter that’s out in the world.