Super Bowl Ads: the Kardashians of the Marketing World?


Whether you’re looking at the build up and cool-down of the yearly Super Bowl commercial ritual or the seemingly interminable reign of America’s guilty pleasure royal family, the same descriptors apply:

They’re almost impossible to avoid, absurdly expensive, wildly overrated, and—when all’s said and done—both unnecessary and ineffective.

I hope you enjoy this year’s rant on the value of Super Bowl ads:

There’s a more reasoned response to Super Bowl ad hysteria here on LinkedIn.

And if you still want more, check out what our Marketing Manager Brian Dooley has to say about it here!