TV One – ONE week UPFRONT Takeover!

The Challenge

TV One wanted to show potential advertisers at their annual upfronts that they provide a genuine black experience. They needed to showcase the best of black culture through live, exclusive events rooted in music, food, comedy, etc.

They wanted to Immerse clients in the black experience in a manner that offers them a deeper understanding of the  audience TV One serves, the cultural touch-stones that move this audience and demonstrate proof that TV One is the brand with its finger on the pulse of black America.

Ultimately, they sought to create exclusive, one of a kind intimate, hottest ticket in town experiences that are hard to turn down.

The Solution

Pro Motion created several exclusive events as opportunities over the course of the week for executives to experience UPFRONT TV ONE style!

  • 2 Catered fashion shows
  • 2 Catered wine and whiskey tasting events
  • 1 Live show filming party and concert with the Full Force Brothers
  • 1 Turn-It-Up party with Q-Tip
  • 1 Press Event
  • 1 Beats and Booze happy hour

 

Results

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“Tonight was amazing!”

“I love the intimacy of the venue and the dinner.”

“TV One is awesome!”

“Chef Roble was great – so funny and humble.”

“Are you doing this again next year?”

“It was so cool to see the Fashion Show – I felt like I was at New York Fashion Week.”

“The food was delicious.”