Bosch Big Blue Tour

The Challenge

Gain product exposure with the professional, and “do-it-yourself” consumers by bringing demonstrations to industrial and retail outlets, as well as construction sites.

The Solution

  • Build five 30′ mobile “workshops on wheels” with six interactive stations
  • Enables Bosch’s sales force to sell-in incremental merchandise and demonstrate new product lines to their target consumers
  • Generates awareness for Bosch at high traffic retail outlets

The Results

  • For 9 years Bosch Big Blue gained product exposure with various consumer demographics by bringing demonstrations to industrial accounts, trade shows and special events
  • Engaged over 500,000 tool-using consumers
  • Provided leverage to Bosch Sales Representatives, with approximately $75 million of additional retail sell-in
  • Managed as many as 9 tours at one time
    Successfully recruited and trained 29 Bosch Brand Ambassadors of which 11 were then hired into full-time positions by Bosch

What Pro Motion provides for us is a true partnership in the way that they are always looking out for our brand, the way they represent our brand, and also in the peace of mind they give me knowing that they are paying attention to my business 24 hours a day.

Tradeshow and Mobile Marketing Manager, Bosch

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