In any relationship — personal, professional, or romantic — great things happen when everyone commits to speaking openly, honestly, and frequently. Otherwise, key details slip through the cracks, nagging issues never get addressed, and the end result leaves everyone feeling dissatisfied.

This holds especially true when it comes to the sacred bond between marketing agencies and clients. And, just recently, my company — an experiential marketing agency — was reminded of this important fact.

Read the full article here. 

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