Event Marketing - whether you are sponsoring a special event, a team or sporting event, or even having your own custom event, the whole customer experience must build...
Pro Motion Blog
The 3 Best Ways to Incorporate Street Teams in Your Marketing Mix
We are fortunate to have the opportunity to help a lot of brands engage their consumers with Street Teams. While every Street Team program is different, they all...
6 Trends in Experiential Marketing You Should Be Watching
The Future is Now. Keeping a finger on the pulse of this ever changing Experiential Marketing industry is a daunting task to say the least. In just the past few years...
Does Your Brand Drive Deep Emotional Connections?
I was wondering the other day why I’m so willing to spend time on the Board of Big Brothers and Sisters. The organization is doing some great things and I’m more...
11 Questions to Ask when Considering Experiential Marketing in 2014
It's the beginning of a new year so you are relaxed, refreshed and ready to dive into your 2014 marketing plan for your brand. So, you have already decided as a...
Brand Vitality is Key to Brand Success
All of us at Pro Motion have been working all year developing our thinking around a process for orchestrating deep emotional connections with our client's target...
Word of Mouth Can Be Remarkable
Every brand strives for word of mouth from consumers and not just any word of mouth, I'm talking word of mouth so positive that the message becomes a referral and...
Marketing Must Adjust to Short Attention Spans
Avoid having your message blocked by a short attention span. Consumer attention spans are getting shorter and shorter making it more difficult to engage and connect...
Your Corporate Showroom is Missing Sales…
Corporate showrooms are important because they give a potential customer the opportunity to see your product in person; usually hands on. I’ve spent some time in an...