The following press release from ReleaseWire put me in mind of a local company that has been doing something similar for a handful of years. Coffee holds a place near...
Pro Motion Blog
Jim Beam’s 9-Story 3D Experience
In addition to on-site holiday activities at their flagship distillery in Clermont, Kentucky, Jim Beam is exploring their "Light Up the Holidays" branding with a...
Experiential Holidays…Who’s Doing it Right?
The holidays are a time of joy...a time of togetherness...a time of celebration and tradition...and a time of unparalleled consumerism. Whatever one's personal take on...
Google and Star Wars…An Experiential Match Made in a Galaxy Far, Far Away
It is a period of overwhelming hype. Experiential marketers, targeting a powerful demographic, are winning constant victories against the few Star Wars holdouts. ---...
Stay on Target – Star Wars Experiential with Target’s Galactic Experience
In my ongoing attempt to make this experiential marketing blog into a full-blown Star Wars blog, today we're talking about Target's Galactic Experience. The free event,...
Celebrate the Holidays with Lights, Chocolate, and Experiential Marketing!
A Toronto neighborhood at the beginning of the winter holiday season this year was host to a beautiful sight. Carolers in traditional robes entertained on the lawn of...
Sensory Engagement and Experiential Marketing
The secret to experiential marketing is creating memories and associations. One of the key aspects of creating memories and associations in an activation is to engage...
VR and Experiential Marketing. Also…Star Wars.
Did you know there's a new Star Wars movie coming out? If you've been anywhere on earth for the past few years, you're well aware. It would be incredible if we, as...
Louisville Slugger Has a Hit with Shipping Container Pop-Up Shops
Pop-up stores are an important piece in experiential marketing, creating exciting environments to showcase new or existing products and brands, and seasonal products...