Pro Motion Blog

Experiential marketing, brand best practices, and agency life

FAQ – How do you mitigate risk? – Steve

https://youtu.be/o0RARCg3s88 I think because of our experience, vast experience, we’re always looking for ways to minimize the risk in any program for a customer, for the community, and again for our agency. We really dissect every program and we kind of think, "what...

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FAQ – What is a sampling campaign? – Cathi

https://youtu.be/H9pufjiBd3A A sampling program is taking a client’s brand and getting it into the hands and mouths of the consumer. Typically it’s a consumer packaged goods, so it’s going to be a beverage or something that you eat and we take whatever that product is...

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FAQ – What is an integrated program? – Steve

https://youtu.be/O8-U52flszE An integrated solution, I think by definition, just means that brand or that the product is doing a program that is being promoted in a lot of different ways. So there may be TV ads for the product, there may be website ads, there may be...

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FAQ – What is event marketing? – Cathi

https://youtu.be/vV7aNC0bcU4 Event marketing is all about planning events, whether it’s a B2B program or a B2C program. Whether it’s an event or five people or an event for 50,000 people, it’s anywhere in between. It could be at a park venue, it could be at a hotel,...

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Mouse-Ear Mindset – Boosting Event Engagement

Mouse-eared hats are all the rage at Disneyland. They're offered in a wide variety of colors and styles, and countless visitors — from toddlers to tech founders — can be seen sporting these zany headpieces. When handed out in Anaheim, mouse ears are magical. But if...

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FAQ – What’s a mobile tour? – Steve

https://youtu.be/3QOI9sQlNt0 A mobile tour is when we kind of gather up all the goods for a brand and we do a mobile trade show for them, essentially. So we go to various markets at various times, we stay in the market a day, we may stay in a week, or even longer than...

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FAQ – What’s a street team? – Steve

https://www.youtube.com/watch?v=GSP9wgAttW4&feature=youtu.be A street team is an activation where you have a group of people who are are going into places on foot, versus going in with a vehicle. It really provides the opportunity to get into small places intricate...

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How to Slam Dunk Social Media Into Marketing Events

Imagine that the Chicago Bulls said Michael Jordan was once again coming out of retirement — but this time he would suit up for only one game and, strangely, the game would not be televised. Further, and perhaps even stranger, there would be a strict “no social media”...

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