Pro Motion Blog

Experiential marketing, brand best practices, and agency life

FAQ – What is a CDL and why does it matter?

What is a Commercial Drivers' License, and why is it important? https://youtu.be/Gqt88C_v72E A CDL is a commercial driver’s license, and it’s important because it’s part of the Department of Transportation, or DoT. Every vehicle out on the road has a weight. If trucks...

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Giving Thanks 2016

November is a time of reflection, and giving thanks! Here at Pro Motion, we have a lot to be thankful for. Let’s take a look at five things we're thankful for in the event marketing world. Here at Pro Motion, we love our street teams. Our street team members are the...

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Inside a Millennial’s Mind

Ever wondered how to market to millennials? What do they enjoy? How can I get their attention? I’ll let you in on a little secret of mine: I know what kinds of marketing and advertising that work on me. I’ll give you a hint, it’s not television commercials, sports...

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Fashion Brands Get Experience-Forward

Did you know the average attention span of a consumer is only five minutes? With the rapidly diminishing attention span, how do we draw consumers into our brand, and help them engage with us?   Brands are turning to experiential marketing to offer the “wow” factor...

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Pro Motion, Inc is named a 2017 PROMO Top Shop

Pro Motion, Inc has been named to the 2017 PROMO Top Shops, a listing of the Top 100 U.S. Promotional Marketing Agencies selected by the editors of Chief Marketer. Pro Motion was founded in 1995, with one mission: to be the BEST experiential marketing agency (not the...

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FAQ – What’s a typical client for Pro Motion

Who makes a good client for Pro Motion? https://youtu.be/3zmjwQweZl4 We actually specialize in helping people for the first time. We want to make sure we provide a comfort level for the new person in the industry. They could be somebody from a Fortune 500 or 1000...

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Don’t Be Afraid to Stand Out

Traditional advertising is ineffective According to a recent study conducted by the Center for Media Research, only one out of five Americans pay attention to a traditional online advertisement. Now, more than ever, marketers are faced with finding new and innovative...

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FAQ – What Does DOT Stand For?

When we talk about the regulations of the DOT, what do we mean? https://youtu.be/PvYPZFm1Nks DOT is an acronym for the Department of Transportation. Our industry, just like a lot of industries that have vehicles, need to adhere to Department of Transportation, or DOT,...

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FAQ – What Does ROI Mean?

We talk a lot about ROI...what is that? https://youtu.be/xDlg1QWp4aw ROI is return on investment. It's a term that probably 22 years ago, when we started this company, it was not talked about as much as it is today. All marketers deal with this term. When you get a...

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FAQ – What type of license does a driver need?

When you send a driver out on the road, what licensure do they need? https://youtu.be/lekcNlIyUgw Drivers need different licenses based on the type of vehicle they’re driving. A standard car, van, or truck that a person could drive in their normal everyday life?...

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FAQ – What’s a turnkey solution?

What is a turnkey solution, when it comes to an experiential campaign? https://youtu.be/fpG31-0X-qw A turnkey experiential agency really will basically take the program from the very beginning: with the strategy and all the development that needs to happen with a...

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Experiential: Stick With It!

Building client relationships is important for every brand, agency, and staff member you work with on a daily basis. We pride ourselves on our all of our relationships, however, our bond with Duck® Brand Duct Tape and ShurTech, LLC has been fun as we have been able to...

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FAQ – Who handles creative development?

Who is responsible for the creative development of an experiential program? https://youtu.be/bwAr0hegUlg We love being involved early in the process of the strategic design and development. Just being in those conversations with our clients. It’s really one of the fun...

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