Pro Motion Blog

Experiential marketing, brand best practices, and agency life

Mouse-Ear Mindset – Boosting Event Engagement

Mouse-eared hats are all the rage at Disneyland. They're offered in a wide variety of colors and styles, and countless visitors — from toddlers to tech founders — can be seen sporting these zany headpieces. When handed out in Anaheim, mouse ears are magical. But if...

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FAQ – What’s a mobile tour? – Steve

https://youtu.be/3QOI9sQlNt0 A mobile tour is when we kind of gather up all the goods for a brand and we do a mobile trade show for them, essentially. So we go to various markets at various times, we stay in the market a day, we may stay in a week, or even longer than...

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FAQ – What’s a street team? – Steve

https://www.youtube.com/watch?v=GSP9wgAttW4&feature=youtu.be A street team is an activation where you have a group of people who are are going into places on foot, versus going in with a vehicle. It really provides the opportunity to get into small places intricate...

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How to Slam Dunk Social Media Into Marketing Events

Imagine that the Chicago Bulls said Michael Jordan was once again coming out of retirement — but this time he would suit up for only one game and, strangely, the game would not be televised. Further, and perhaps even stranger, there would be a strict “no social media”...

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FAQ – What’s an impression? – Cathi

https://youtu.be/dmHDh36Qmtw An impression for a program has many different meanings behind it, and it’s one thing that when we have our discovery process with out clients, we kind of figure out what it is that they’re looking for from a metric standpoint, and what it...

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Straight-Up Win – Snapple Tour 2016

What do you do when you have a sweet new product? You take it on the road! Our Snapple Street Tour hit the streets to help “sweeten” consumers’ days with Snapple’s newest product, Straight Up Tea. The Challenge The challenge was simple – increase the trial and...

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3 Ways to Excel at Experiential in 2017

I recently wrote an article for Trade Show News Network about how to stay ahead of the curve with experiential in the new year. Today's consumers see thousands upon thousands of marketing messages every single day — and they're quickly learning to ignore the stale...

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5 Awesome Experiential Campaigns

Experiential marketing is the art of creating branded memorable experiences for prospective and current customers. When an experiential agency plays their cards right, the activations can result in unbelievable experiential marketing campaigns. Today, we are exploring...

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12 Days of Experiential

The first snowflakes are falling, and the air is cold and crisp. This means only one thing – Christmas time is here! At Pro Motion, we are already getting in the holiday spirit by celebrating the twelve days of Christmas. On the first day of Christmas, my marketing...

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4 Techniques to Grab the Spotlight in 2017

In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled...

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