A street team is an activation where you have a group of people who are are going into places on foot, versus going in with a vehicle.
It really provides the opportunity to get into small places intricate places…really get where your customer is.
So street teams may go to a sporting or go to a festival and they go into a business communities…the great thing about street teams: you’re able to get into really small places, intimate places, the right places, wherever your consumer happens to be.
And it’s usually a group of people.
It’s usually three two maybe 300 or maybe even three thousand, depending on how big the program is.
But really those those street teamers getting into the the areas where they can engage consumers at the right time in the right place.

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