An impression for a program has many different meanings behind it, and it’s one thing that when we have our discovery process with out clients, we kind of figure out what it is that they’re looking for from a metric standpoint, and what it is that they want us to track.
So impressions can be vehicle impressions, which means how many impressions are we getting when our branded vehicles drive down the road, and there’s a calculation behind that.
Or an impression can be a venue impression, so we’re set up at a fair or festival, for example, and how many people just walked by and saw our client’s logo…or it could be a footprint impression, meaning how many people walked inside our area and engaged with one of our brand ambassadors.
So it’s designed to be whatever it is our client wants us to sort of account and track for their program.

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