Event marketing is all about planning events, whether it’s a B2B program or a B2C program.

Whether it’s an event or five people or an event for 50,000 people, it’s anywhere in between.

It could be at a park venue, it could be at a hotel, it could be at some fun and cool space, but it’s planning an event at one location and engaging with the consumers of that brand and bringing whatever that brand is to life.

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