There’s lots of reasons to hire an agency instead of doing it in-house.
There are so many elements and pieces to running an experiential program that having an agency do it, they know everything that happened in the past.
They have processes in place, from development, production, activation…anything that can happen when a program is out in the field: and it allows you to do YOUR job at your company and it allows the agency to do their job, and everybody excels at what they’re doing.

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