Diving into the world of experiential marketing can be a huge decision for a brand. Before making the jump, it’s important to figure out if experiential marketing is right for your business.
Experiential marketing is how brands use creative ways to allow their customers to experience their products in real life – before ever making a purchase! It is very simple; customers who experience a product will have a strong brand recall. Traditional marketing relies on communicating the benefits of your product or service. Experiential marketing takes it one step further.
If you’re thinking about if the time is right for your company – the answer is yes! It is never not the right time to connect with your customers and to give them a genuine experience with your brand. Especially if you are preparing to launch a new product or service. Every day that goes by that your customer isn’t emotionally invested in your brand is a day another company gets to swoop in and take them from you. The time is always NOW!
No matter the size of your budget, it is hard to not find the reward of gaining your customer’s trust and loyalty. Making sure there is space for experiential marketing in your budget and your business’ strategy is only going to reap benefits. And the proof of the pudding is in the eating, as they say. Your ROI will be measured through your customer’s experiences and how they share them on social media and word-of-mouth. You will have the chance to see first hand how your customers feel about your product and how their experience with your brand went. You just don’t get that kind of return with any other form of marketing!
If you’re confident you’re ready to get your feet wet in the wonderful world of experiential marketing, then know you’re in store for one of the greatest marketing adventures your company has ever seen!