12 Days of Experiential

12 Days of Experiential

The first snowflakes are falling, and the air is cold and crisp. This means only one thing – Christmas time is here! At Pro Motion, we are already getting in the holiday spirit by celebrating the twelve days of Christmas. On the first day of Christmas, my marketing...
Fashion Brands Get Experience-Forward

Fashion Brands Get Experience-Forward

Did you know the average attention span of a consumer is only five minutes? With the rapidly diminishing attention span, how do we draw consumers into our brand, and help them engage with us?   Brands are turning to experiential marketing to offer the “wow” factor...
Don’t Be Afraid to Stand Out

Don’t Be Afraid to Stand Out

Traditional advertising is ineffective According to a recent study conducted by the Center for Media Research, only one out of five Americans pay attention to a traditional online advertisement. Now, more than ever, marketers are faced with finding new and innovative...
Numbers Don’t Lie

Numbers Don’t Lie

In today’s ever-changing market, we are focused on the numbers game. Companies choose metric goals, and work towards making their numbers match up with or, better yet, exceed their goals and expectations. According to Event Track 2015 Executive Summary, companies’ top...