4-marketing-techniques-for-grabbing-the-spotlight-in-2017In 2017, the most successful marketers will be those who can mute competing messages without consumers even realizing it. This will be a year to experiment with platforms and tactics that reach audiences on their terms—when they’re open to receiving unscheduled messages from brands.

I recently wrote an article in Convince and Convert that offers some insight on how to leverage that experimentation into some real results!

Check it out here!

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